Industry leaders from the home appliance sector in Europe have launched a “call to action” on jobs, growth and competitiveness towards European policymakers. Their proposal, entitled “Home Appliance 2025”, sets out a series of policy asks, as well as highlighting the current contribution of home appliance manufacturing to Europe and the drivers and inhibitors of business growth in the EU. According to data reported by Ceced, home appliances contribute one million jobs and €53.3 billion per annum in GDP to the European economy. The Industry leaders called for policy action in four specific areas to help achieve their 2025 vision to be an innovative home appliance sector in Europe enabled to advance sustainable lifestyles, achieve global leadership and provide skills and growth. These include: smarter and better regulation; advancing sustainable lifestyles (safeguarding the choice of sustainable home solutions to support all consumer lifestyles); making the connected home a reality (establishing the pre-conditions for the connected home through EU infrastructure investment and clear and consistent guidelines); accelerating Europe’s economic growth, bolstering market surveillance and providing the engineering skills necessary to maintain jobs in Europe. Home Appliance 2025 is backed by 19 major European companies: Arçelik, Ariston Thermo Group, BSH, Candy Group, Daikin, De’Longhi, AB Electrolux, Gorenje, Indesit Company, LG Electronics, Liebherr Hausgeräte, Miele, Panasonic, Philips, Samsung, Groupe SEB, Vestel, Vorwerk and Whirlpool.
