Groupe SEB launches in France the Eurêcook service to rent some of its products for the kitchen. The system is simple: it’s needed just to visit the website www.eurecook.fr, choose the product, the rental period and the collection point. On the website, it’s also possible to find recipes and tips to have a complete experience. The products are cleaned, tested and repackaged before each rental in order to ensure always quality. The service offers 5 ranges of appliances for a total of 28 models (fryer, bread machine, grill, cooking machine etc.). The rental is possible from a minimum of one day to a maximum of one week, with rates starting from 9.99 euro. The initiative will start, at an experimental level, in the city of Dijon.