Out of over 1,500 competition submissions, Bloom by Jordan Lee Martin of the United Kingdom has been announced as the winner of Electrolux Design Lab 2015. The winner was selected by an expert jury in front of a live audience comprising 200 international media, bloggers and Electrolux partners at the Kattilahalli Venue in Helsinki, Finland. Bloom is a concept that bridges the gap between digital and practical education by encouraging good kitchen habits in a fun way. “Based on real needs and clever use of existing technology, this aesthetically pleasing concept has potential for multiple use, which will inspire, teach and interact with kids both emotionally, digitally and physically”, said Lars Erikson, Senior Vice President Design at Electrolux and Head of Jury. The second prize was awarded Airshield, a baby stroller that creates a pure and clean microclimate, by Dominykas Budinas of Lithuania. The jury’s motivation was: “Based on an unfortunate, urgent need, utilizing available technology, this is a concept which has immediate market potential, contributing to healthier infants. This product could potentially save lives”. Third prize went to QH, an air purifier and hula hoop in one, by Jeongbeen Seo of South Korea. The jury’s motivation was: “Taking an iconic product and bringing it into the 21st century, this concept applies timeless design of high aesthetic quality to produce an inspiring and intriguing object”. The People’s Choice Award went to Weaver by Larissa Trindade from Brazil after receiving over 4,300 public votes on the Design Lab website.