Taiwan: sales of small domestic appliances increase at double-digit


Although the technical consumer goods market in Taiwan registered a fall of 0.9% in overall generated revenue in the second quarter of 2015 compared to the same period of last year, two sectors – small domestic appliances and telecommunications – achieved a strong double-digit growth. Here are the data released by GfK Temax.

Small domestic appliances
All segments in the SDA sector – with the exception of electric thermos pots – reported growth. In particular, strong double-digit increases were generated in the air treatment products, hot beverage makers and dental care products segments – up by 49.5%, 16.3% and 10.4% respectively – compared to Q2 2014.

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Major domestic appliances
In the second quarter of 2015, the MDA sector reported a small fall in sales (0.2%), compared to Q2 2014. The key growth segment was built-in hobs with a 39.3% increase in sales. Demands for all other segments (microwave ovens, washing machines and refrigerators) fell by 9%, 2.5% and 2.2% respectively, compared to the same period in 2014.

Demand for headsets and phablets fell in Q2 2015, compared to the same period last year. However, the performance of mobile handsets surged strongly (by 34%) to help the Tlc sector in Taiwan to achieve overall growth of 22.8%, compared to Q2 2014.
*In the telecommunications sector, phablets (smartphones with screen sizes larger than 5.5 inches) were not included in this report.

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Information technology
The major segments in Taiwan’s IT market – mediatablets and desktop computing products – fell significantly in Q2 2015. The falls were in double-digit ranges: 31.6% and 17.5% respectively. These declines, along with the 4% fall in demand for mobile computing products (another key contributing segment) caused the IT sector to fall by 11.6%, compared to Q2 2014.

The photography sector garnered nearly NTD2.3 billion in Q2 2015, a substantial drop of 19.5% compared to Q2 2014. Demand for digital cameras continued its downtrend, -22.4% compared to the same period in 2014. Mirrorless cameras were also down by 1.5%.

Consumer electronics
Sales in the CE sector were down by 20.4% in the second quarter of 2015, compared to the same period in the previous year. This was due to a decline in the biggest segment – Panel TVs – which reported a 12.7% drop in sales value, compared to the same period in 2014. Except for video game consoles, camcorders and docking/mini-speakers, which grew by 59.4%, 20.9% and 16.9% respectively, demand for all other segments fell.

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