LG Electronics has won the prestigious Compasso d’Oro Award for its Dual Door-in-Door refrigerator. The company has received the prize in the Design Food Preparation and Instruments category. The Italian Compasso d’Oro was established in 1954 to celebrate the products that were made in Italy. Hosted exclusively by ADI (Association for industrial design), the theme for this year’s award was Design for Food and Nutrition. The 2015 competition was the first time the award was open to competitors from outside Italy, making LG among the first foreign winners of Compasso d’Oro International. Entries were evaluated on three criteria: innovation, communicative quality and sustainability. The official awarding ceremony took place on December 2nd in Milan. “LG’s Door-in-Door concept – the company explained – has revolutionized refrigerator design, giving users quick access to frequently sought food items, while simultaneously reducing cold air loss. LG took the initial Door-in-Door concept one step further by adding another Door-in-Door compartment to double the convenience. Door-in-Door technology reduces the amount of cold air loss by up to 47 percent and with the addition of a second independent Door-in-Door compartment, cold air loss is further reduced. But the design innovation isn’t just on the outside. Various compartments in the Dual Door-in-Door refrigerator make organization very easy. The Family Space compartment can be accessed from the outside at the push of a button and is perfect for frequently accessed items such as snacks and drinks. The Cooking Space on the left can be opened with an Easy-Open Handle that is hidden by the bottom of the door trim and holds essential cooking ingredients such as chopped vegetables, condiments and sauces”. “We are humble and honored to be one of the first international companies to receive this prestigious honor and recognition – added Noh Chang-ho, head of LG Electronics’ Corporate Design Center -. Receiving the 2015 Compasso d’Oro International Award is a testament to LG’s design leadership in the home appliance industry”.
