Global launch of the new RS Pro brand

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rs-pro-logo_rgb-redRS Components and Allied Electronics, the trading brands of the distributor Electrocomponents, are placing a greater focus on their Private Label business with the launch of the new RS Pro brand, creating a single unifying value proposition for their private label product range. “The RS Pro range of more than 40,000 high-quality, competitively priced industrial products and electronic components will evolve and expand, extending its reach in the UK, Europe, Asia Pacific and North America – said RS in a official note -. The RS Pro range offers customers a choice where the combination of quality, performance and price create exceptional value. To ensure customers have complete confidence in the RS Pro offering, all products and components will now be backed by the RS Seal of Approval, representing leading industry standards for audit, inspection, test and certification”. The RS Pro range will be more visible and accessible to customers and will be easier to purchase online. “We want to build a global product brand that is synonymous with quality, performance and value – commented Kurt Colehower, President, RS Private Label -. RS Pro provides the platform to offer customers a clear value option and allows us to work closely with our key suppliers to fill out specific product categories. RS Pro represents our legacy of more than 75 years of offering our customers proven products at competitive prices”.