Dyson has re-thought the hair dryer with its new Supersonic model. Cutting-edge design and technologies make this appliance innovative. It can measure the air temperature 20 times every second, keeping the temperature under control. “We’ve turned convention on its head – explained the company – and put the motor in the handle. Completely rebalancing the dryer’s weight and shape for less arm ache”. The powerful digital motor V9 makes up to 110,000 revolutions per minute, has 13 impeller blades and 27 mm wide. With the Air Multiplier technology, a high-pressure, high-velocity jet of air exits the amplifier, tripling airflow. A glass bead thermistor measures exit temperature 20 times every second, and reports it straight to the microprocessor that quickly calculates instructions and adjusts the double-stack heating element. Besides, a rubber mount helps to prevent the motor from vibrating against the inside of the handle, reducing the transfer of noise between the motor and the case. The product is equipped with Smoothing nozzle (that dries hair gently using smooth, wide air), Styling concentrator (that allows user to shape the hair one section at a time without worrying about disturbing the rest) and the diffuser that disperses air evenly around the curls, helping to reduce frizz and improve definition. Dyson Supersonic presents magnetic attachments and Heat Shield technology thanks to which the surfaces of the attachments stay cool. The appliance is controlled through 3 speed settings and 4 heat settings. To reinvent the hair dryer, 103 engineers worked for 4 years. Dyson built its own hair laboratory within its Research and Development facility in Malmesbury (England). “We wanted to test on real hair – said the company – so we bought $60,000 worth of natural tresses”.