As reported by GfK Temax, in the Dutch TCG market the major domestic appliances sector registered the highest increase in Q2 2016 compared to the same period of 2015. The small domestic appliances follow with a growth of 4.5%.
Major domestic appliances
The MDA market in the Netherlands registered a significant increase in Q2 2016 – up by 10.8 percent, compared to the same quarter in 2015. With the exception of free-standing hobs, growth was reported in all segments. The majority of them rose by double digits, including hoods (up by 13.2 percent) and built-in hobs (up by 12.8 percent). Tumble dryers rose by 14 percent, due to a very rainy and cold spring season.
Small domestic appliances
The SDA market registered overall growth of 4.6 percent in the second quarter of 2016, compared to the same period in 2015. Sales in the deep fryers, dental care products, food preparation equipment, coffee machines, and vacuum cleaners segments contributed to this growth. However, there were falls in the shavers and juicers/presses segments.
Consumer electronics
In Q2 2016, the CE market declined, compared to the second quarter of 2015. Revenue of 343.1 million euro represented a fall of 2.3 percent. The decrease in the CE market was mainly driven by results in the home audio systems, car navigation equipment, and video game consoles sectors. Panel TVs – the sector’s largest category – rose by 1.1 percent.
Photography
Sales in the photography sector declined by 2.2 percent in Q2 2016, compared to Q2 2015. The digital still cameras segment declined by 3.4 percent, while sales of interchangeable lenses registered a slight increase (up by 0.6 percent).
Information technology
There was a small rise in the IT sector in Q2 2016 – up by 2 percent, compared to Q2 2015. Desk computing – the second largest segment in this sector – registered a decline. There were also modest falls in the laptops and tablets segments (down by 1.2 percent and 2.3 percent). There were double-digit increases in other segments, including keyboards, network cameras, and monitors.
Telecommunications
In Q2 2016, the TC sector in the Netherlands increased by 3.3 percent, compared to the same period of 2015. The core wearables, and headsets segments registered the most growth – up by 140 percent and 29.3 percent, respectively. The largest segment in the TC sector – smart and mobile phones – appeared to stabilize (up by just 2.5 percent).
Office equipment and consumables
Sales in the OE sector fell in Q2 2016 – down by 14.2 percent, compared to results in Q2 2015. This was the biggest declining sector of the TCG market in Q2 2016. Multifunctional devices (MFDs) registered the smallest decrease (down by 1.4 percent), and laser toner cartridges the largest (down by 21.4 percent), compared to Q2 2015.
THE NETHERLANDS: TECHNICAL CONSUMER GOODS
SALES VALUE BY CATEGORY
