“In every gas cooker lies a technological heart made up of many small but extremely important details”. This is the leitmotif of the new corporate video that Sabaf recently presented: it is available on the Internet in both Italian and English language. The video, realized by Albatros Film, shows in an engaging way the company’s hallmarks, expression of the Made in Italy manufacturing. Sabaf manufactures taps, thermostats, burners and hinges: it’s a global company with plants in 4 countries, which constantly invests in research and development. The video shows that the company’s main strength are the people, the “component” which is not only a part of the production chain, but it’s the protagonist, with passion and professionalism. Each of the 750 employees of the Group contributes to the know-how of a company that, since its start in 1950, has invested in its own “family” of employees that has become its main asset. A family that has expanded steadily with the opening of the sites in Brazil, Turkey and China.
“The decision to make our collaborators protagonists of this video – said Alberto Bartoli, CEO of Sabaf – is a sign of appreciation, a recognition for a team that has made our brand great for decades. Every year we invest in research more than 3% of our turnover, but this would not result in higher standards in terms of safety, reliability and accuracy of all processes if the people’s professionalism didn’t make it possible”. The video confirms one of the company’s fundamental principles: “Engineered in Italy”. Today Sabaf can afford the privilege of total autonomy in the industrialization of its production machinery and assembly lines used in its Italian headquarters and well as in its other locations. This allows to maintain the high level of the products in each geographical area while having competitive prices and eliminating the problem of counterfeiting.
Click here to see the video in Italian or English language.
