One of the main features of Ultrapower 2017, a model presented by Electrolux at IFA 2017, is the BrushRollClean function. It allows to remove the hairs twisted on the brush roll by simply pressing the special pedal. In addition, the product is cordless and features the PerformancePro multi-surface motorized brush and the TurboPower lithium battery for prolonged autonomy. The model is maneuverable at 180° and has Led front lights to identify the dirt in dark areas. Finally, it offers 3 speed levels and cyclonic technology.