Sabrina Zara was named Hoover’s Business Development Manager. She will report directly to Alessio Villa, Candy Group’s Country Manager Italy, and will bring her competence within the Hoover’s strategy development and consolidation team. Sabrina Zara has a long professional experience in Whirlpool, where she held the position of Senior Brand & Communication Marketing Manager. During her career, Zara has played key roles in the communication, developing Brand Positioning and Brand Identity strategies in terms of Vision, Mission and Consumer Target Profile. She has also developed successful consumer campaigns and supported marketing policies (both definition and management).