The Elica’s Observatory

Pix hood

Today the hood has become a real piece of furniture: it is chosen by the people for its style and materials that add value to the kitchen, adapting harmoniously to the other elements. This is what has emerged from a recent research conducted by Elica, according to which in Italy 60% of consumers says to prefer the model that best matches the style of the kitchen, while 58% confirms the design as an important driver of purchase. When the consumers choose a hood, more and more they consider shapes, colors, materials, quality of finishes and details. They looks for a solution that is functional but also decorative. The Elica’s Observatory highlights another element related to the Italian kitchens: the trend towards a modern style. About 40% of consumers opted for this style, a trend also confirmed in Germany and France. To meet this market demand, the company recently launched Pix, a hood with an original cubic shape, available in 4 different finishes: white, black, concrete and denim. This product enriches the wide range of solutions that Elica has created to combine the best technologies with a distinctive aesthetics, such as the Sweet and Haiku hoods. “The domestic environment more and more tells about the person who lives in it. The furniture is chosen to tell the character and the style of the person – commented Gianluca Vigato, Elica Brand Director -. As indicated by our research, in the creation of new products it is fundamental to develop solutions with a refined and recognizable design but also able to integrate harmoniously in the aesthetics of the kitchen. The hood becomes an accessory that, like in fashion, adds character to the outfit while matching perfectly with the other elements. The models recently presented at Eurocucina go precisely in this direction, combining functional aspects with a careful search for innovative shapes and materials”.