Miele was awarded by the Red Dot jury

Credited with a Red Dot: Miele built-in appliances in VitroLine design, here in graphite grey (Credits: Miele)

Fourteen is now the number of design prizes which Miele has received since the beginning of this year. After seven iF product design awards, the company was called up again seven times at the “Red Dot Award: Product Design 2019”. Five awards refer to the new Generation 7000 built-in appliances. The jury ascribes high-quality design to Miele’s ArtLine and VitroLine kitchen appliances. ArtLine consistently relies on handleless units, VitroLine is defined by its glass fronts with solid metal handles with a smoothly finished glass insert in the colour of the machine. Both design lines are available in graphite grey, brilliant white and obsidian black, and have already received the Red Dot Award alongside the iF Product Design Award. The coffee machine CVA 7845 is a member of the new 7000 generation, has three beans containers, cleans its pipework and descales automatically, and adjusts the coffee spout automatically to the height of the cup, mug or glass: it had previously already won over the iF jury and is therefore a double prize winner. The same applies to the new MasterCool series of refrigeration products which are due to be launched in Europe this autumn. “Degree of innovation, durability, functionality and environmental compatibility” are criteria according to which the Red Dot jury selects its awardees. Miele dishwashers from the 7000 series meet all these expectations. Consequently the Red Dot Product Design Award 2019 was presented to fully integrated and integrated dishwashers with AutoDos and PowerDisk. And once again, Miele appliances are multi-awarded as the G 7915 SCi holds also the iF Award and the G 7965 SCVi even has received the iF Gold Award. Finally, there is a Red Dot for Miele’s Little Giants: behind the name are washing machines and tumble dryers designed for commercial use. The new PWM 9 and PDR 9 Performance Plus models require only a small installation footprint and, for good measure, are also considerably more economical than their predecessors.


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