KitchenAid celebrates the individuality with an exclusive customization tool, available in the U.S. at KitchenAid.com/custom. In addition to selecting stand mixer color and bowl, custom engraving of the trimband is possible to include a special message. With this new online tool there are 30 colors to choose from, 14 bowl options and 10+ attachments to create a truly unique stand mixer. “As the heartbeat of every home, the kitchen is the place where makers showcase their passion – said Nikki Lockett, U.S. Marketing Leader for KitchenAid Small Appliances -. With the ability to personalize the trimband with messages or add a custom bowl, KitchenAid is giving those another opportunity to showcase their creativity in the kitchen”.