Karim Bruneo has taken on the role of Corporate Communication Director of Haier Europe. He will report directly to Haier Europe CEO Yannick Fierling, dealing wth the Group’s corporate communication activities, with a particular focus on the coordination of the international activities, internal communication projects and the corporate responsibility and sustainability strategy. Bruneo has a long experience in the corporate communication, public affairs and stakeholder engagement and until May 2020 he held the role of Senior Manager Corporate Communication and Public Affairs for the EMEA area of Whirlpool Corporation, where he had entered in 2016.
