Bertazzoni: new investment plan

Paolo Bertazzoni, CEO of Bertazzoni

New three-year investment plan for Bertazzoni starting from 2021. “After investing in the last three years especially in the production plant – says Paolo Bertazzoni, CEO of the company -, we now want to focus on the appliance development. With our new three-year plan 2021-23, in fact, we consider an additional investment of 15 million for product innovation, digitization, the hiring of new specialized figures and further development in the international markets. We are preparing for the company’s 140th anniversary, with the ultimate goal of a decisive increase in turnover”. Despite the uncertainty resulting from the pandemic, Bertazzoni closed 2020 with a turnover of 84 million euros. “The growing interest in the home and in particular in the kitchen environment has ensured an increase in demand in the second half of 2020 and lays good foundations for 2021 – adds Paolo Bertazzoni -. In 2021 we aim at the introduction in the European markets of over 140 new cooking products with innovative contents in technology and design and we will triple the cooling offer with high-end products”.


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