Present in Europe with the Haier, Candy and Hoover brands, Haier Smart Home is once again the protagonist of the report realized annually on the household appliances by Euromonitor International, which classifies manufacturers and brands according to the value of retail sales. As communicated by the company, in addition to ranking first in major appliances in 2020 for the twelfth consecutive year, Haier is for the thirteenth consecutive year in the first place for the sale of refrigerators and for twelve years in the first place in the washing segment, as well as being a leader in the freezer segment for ten years and in wine cellars for eleven years. The vision for the European market, where Haier intends to reach the top three positions by 2023, is built around a multi-brand strategy that takes advantage of the different positioning and the offering of Haier, Candy and Hoover to satisfy consumers’ needs.
