GE Appliances launched its new corporate website (geappliancesco.com), with a mobile-friendly design. “Our number one goal is to be and be recognized as the leading appliance manufacturer in the U.S., and the debut of our new, innovative corporate website is another important step that will help us get there – said Kevin Nolan, President and CEO of GE Appliances -. Through the new site, we’ve captured the personality of our company and brought it to life. We’re able to build stronger connections and grow closer with our owners and customers, and we can provide a better understanding of not only who we are as an organization, but also the breadth of our global operations and its transformational impact in communities near and far”. Some of the innovative features of the new website include: motion and interactive design capabilities that engage user experience and highlight the complete House of Brands; search optimization tools that strengthen company and brand recognition; an interactive timeline that helps bring to life the innovative history and spirit of GE Appliances; a News & Journal page that provides both an additional digital storytelling tool for the business and a new platform for thought leadership articles from company leaders etc.