What began at a major plastics fair and as a pilot project at the end of 2019 has led to a successful cooperation. From April 2021, BSH uses for the first time BASF’s Styropor based on a raw material made from chemically recycled plastic waste as a packaging material for selected large appliances of its luxury brand Gaggenau. BSH is initially testing the Styropor packaging made from recycled material at its Dillingen production site in Germany. The ambitious objective is to use this type of resource-efficient packaging for all large appliances worldwide. “At BSH, our goal is to improve the quality of life – says Silke Maurer, Chief Operating Officer at BSH -. This also includes conserving natural resources and helping to reduce waste and pollution. We’ve already made major progress in this respect. As Europe’s leading home appliance manufacturer, we have been developing and manufacturing all our products worldwide carbon-neutral at our locations since the end of 2020. But we do not stop there. As a society, and therefore also we as a company, need to move away from a throwaway mentality and towards more understanding of resources and materials. Turning something old into something new and thus avoiding waste is therefore a core element of BSH’s circular economy approach. By using Styropor packaging, for which the raw materials come from chemical recycling, we are actively contributing to our sustainability goals and the industry-wide circular economy. We are delighted to have BASF, a long-standing, experienced partner, at our side, helping us to achieve these goals”.