Haier Smart Home: operating revenue of 7 billion Euro in the first quarter

Yannick Fierling, CEO at Haier Europe

Haier Smart Home has released its Q1 2021 financial results showing operating revenue of €7 billion and an increase of 27% year-on-year. Overseas revenue increased by 24.6% yoy, with revenue growth of over 40% in high-end products. The Q1 2021 report follows the recent publication of the 2020 Annual Report confirming the profitable growth of its overseas business. In 2020 the company registered a global turnover of approximately over €26.5 billion, with smart appliances sales increased by 29% globally. Haier Europe achieved revenues for approximately over €2.1 billion in 2020, with an increase of 8.7% yoy. “2020 was certainly an unprecedented year with many headwinds and we always have had people safety as our top priority. We committed to guaranteeing business continuity and serving our consumers: our financial results show that all of our efforts are paying back – said Yannick Fierling, CEO at Haier Europe -. We have an ambitious long-range plan and growth strategy for Europe for the years ahead and the positive Q1 2021 performance we have already registered clearly shows we are on the right track”.


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