Hoover honored at the Branded Content & Entertainment Awards


Hoover‘s campaign “There is a better way?”, created by Filmmaster Productions, was ranked second in the “Digital – Video” category at the 2021 Branded Content & Entertainment Awards. The recognition was assigned during the BC&E Festival, an event organized annually by ADC Group. The campaign saw the creation of 35 new videos dedicated to 7 hero products from the washing, cleaning and purifying ranges. “We are thrilled with this recognition, especially considering the level of companies and projects that have been screened by the award jury – said Atena Manca, Hoover Brand Manager -. Our challenge was to combine the image of a reliable brand, which for over 100 years has been offering high-performance products for home care and people’s well-being, with a fresh, dynamic and interactive language. After the success of the campaign, achieved thanks to the fundamental contribution of Filmmaster Productions, we are sure we have succeeded”.