Samsung Electronics announced new limited-edition Bespoke designs at its Bespoke Home 2021 global media showcase to inspire consumers to create their ideal home aesthetic. Samsung has joined hands with the artists Thibaud Hérem and Andy Rementer as well as Danish lifestyle brand HAY to offer limited edition Bespoke refrigerator panel designs. These collaborations reflect Samsung’s pursuit of redefining “white goods” by pushing the boundaries of design for home appliances. “Samsung’s position as a lifestyle brand is growing in global markets and we’re ready to demonstrate our leadership in design by showcasing the unlimited possibilities of the Bespoke Home – said Harry Choi, Head of Design Team, Digital Appliances, Samsung Electronics -. We want to use our products to transform home appliances into statement pieces that allow customers to bring a piece of art into their homes in a new way”.
