LG Electronics announced the commencement of the international launch of LG Objet Collection, designed to meet the growing consumer demand for personalized, stylish and functional home appliances. The Fridge and Freezer pair will debut in China. Availability in key markets of Asia and Europe will follow soon thereafter. “Blurring the line between state-of-the-art home appliances and designer furnishings, the LG Objet Collection boasts a modern, minimalist design language that elevates and blends in effortlessly in any indoor environment – LG explains -. With a range of luxurious materials and subtle, sophisticated colors that can be mixed and matched according to preference, the collection provides a compelling way for customers to express their unique personalities tailored to suit personal tastes and the existing décor. The LG Objet Collection Fridge and Freezer offer a chic, understated aesthetic that complements any style of kitchen, as well as outstanding performance with LG’s industry-leading refrigeration technologies. The pair presents consumers with a selection of timeless, high-quality finishes, including stainless steel and glass. The stainless steel option offers three color variations (green, silver and matte black) for a chic, modern look, while the glass finish comes in four elegant tints (mint, pink, beige and silver) that allow the appliances to fit in seamlessly with any kitchen design. With LG’s proven refrigeration system, LINEARCooling, the fridge guarantees outstanding cooling performance. LINEARCooling helps maintain a precise, even internal temperature with minimal fluctuations (±0.5 degrees Celsius), helping to keep food items, such as fruits and vegetables, fresh for up to seven days”. LG plans to expand its LG Objet Collection of premium kitchen appliances with products such as InstaView refrigerator and Styler wardrobe management system.