Bruno Barbieri is the new Hotpoint testimonial on the social platforms. Barbieri is an internationally renowned chef and has been a judge of the Masterchef program for 10 seasons. Hotpoint was the technical sponsor of the 2020 edition of Masterchef Italia. The company sees the professional as an ideal partner thanks to his talent to show love for cooking and for the home in an innovative and engaging way. “Hotpoint – commented Novella Sardos Albertini, Head of Brand & Digital Communication, Sell Out, D2C of Whirlpool Italia – is inspired by the concept of Home-love, the love for the home and the passion for cooking, to take care of the ones you love, every day. Chef Barbieri perfectly embodies our value based on creativity, passion and sustainability. For these reasons I am really sure that this partnership will become increasingly close”.