The three finalist projects of “Siemens: Prototype the Future”


The three finalist projects of “Siemens: Prototype the Future” have been selected and the winning project will be presented as a prototype during the Milano Design Week in September. “Prototype the Future” is an initiative that involves various actors: the Ogilvy Italia agency, which conceived the project; Siemens; the architect Francesco Librizzi, Siemens Brand Ambassador and Space Design professor at NABA (Italian academy of fine arts characterized by an innovative approach); the students of NABA and the multimedia company Indiana Production. The goal of the initiative is to study and develop prototypes of solutions for the future home, able to represent the change in habits highlighted by the pandemic and to innovate the current panorama of the domestic living.
The three finalist projects are:
-Artificial Panorama (Future Multifunction Cube): a modular kit allows to compose furniture, appliances and media in a multiple and multiform way. Colored and talking objects transform the home into a constantly changing space;

Artificial Panorama (Future Multifunction Cube)

Hyper-trays: technology joins the home architecture to rethink the ways of using the domestic environment. The floors are transformed into large hyper-functional trays, located around a big green heart;


Carousel: the kitchen, the dining room and the work table come together in a single piece of furniture: almost a metaphor for a lifestyle in which public and private, work and relax are no longer divided. A large carousel contains the most advanced technology to prepare food, consume it, hold a business meeting and experience moments of intimacy.
Together with the winning project, a documentary movie made by Indiana Production will also be presented. It will reveal the whole process and the “behind the scenes” of the students’ months of work (lived in a context such as that of the global health emergency) making it possible the understanding of the salient phases and the most interesting aspects of the design process of the spaces of tomorrow.



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