For the third consecutive year, Haier is in Kantar BrandZ’s Most Valuable Global Brands ranking thanks to a 41% increase in its brand value compared to the previous year: in 2021 it reaches 26 billion dollars. The research is based on over 4 million consumer interviews in 51 markets globally and involved 18,000 brands. “It is a recognition that confirms Haier’s innovative and revolutionary development path to strengthen its leadership in the field of IoT and connectivity – the company explains -. Following a strategy that encourages the co-creation among brands, users and partners, Haier aims for an increasingly connected and AI-driven user experience, with the purpose of exploring and developing new scenarios and integrated experiences for the consumers in the IoT era. A path dictated by the solid philosophy ‘Zero distance with consumer‘ – based on the centrality of consumers and aimed at eliminating the distance with them – and guided by the Rendanheyi model, which encourages the entrepreneurship in the colleagues to create maximum value for customers and consumers”.