Grundig: partnership for sustainability

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Grundig has started a partnership with Cascina Cuccagna (location dedicated to cultural initiatives and events in Milan) to educate about sustainability. The fight against food waste and plastic waste and the awareness of new sustainable lifestyles are the key themes on which the collaboration is based. Grundig, with Respect Food, educates to fight the food waste, while Cascina Cuccagna wants to promote a more conscious relationship between human beings and nature also through agricultural markets with which it supports the peasant farming and all issues related to food sustainability. Furthermore, as regards to the fight against plastic, Grundig has developed a series of technologies and solutions that allow to give new life to plastic waste (for example the washing machine drum made with recycled PET bottles or the components of its ovens deriving from disused fishing nets), while Cascina Cuccagna is a partner of the project “NoPlĂ , let’s exercise against single-use plastic”. Finally, the two realities have focused their collaboration on promoting a more conscious lifestyle, with the aim of pursuing a path of awareness with a strong educational imprint, starting from the good practices of the two partners to encourage sustainability. The first appointment of the collaboration was Grundig’s participation in the Cascina Cuccagna Summer Festival: the Grundig refrigerator (equipped with technologies that allow to combat food waste and made with disused components, ready for a new life) symbolized the sustainable vision of the brand.