Adrian Graf has been appointed Head of Marketing Communication and Media of Samsung Electronics Italia. In this new role, he will be responsible for defining and developing the company’s marketing plans and communication strategies. The manager will lead the division that includes the Marcom area, the Crm area and the media area with the aim of innovating and further developing the relationship with the end consumers through a multi-channel approach and thanks to an incisive and coherent brand story. Graf continues his professional career started at Samsung in 2014, first holding the position of Trade Marketing Director and then, within the Audio Video business unit, the role of Marketing & Trade Marketing Director TV Division. The manager boasts a consolidated know-how in the marketing area thanks to significant experiences in important companies such as the Bolton Group, Plasmon, Sara Lee Household & Bodycare Italia and San Pellegrino – Nestlè Waters Italia.