Haier Europe acquires Fisher&Paykel Appliances Italia

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Haier Europe announces the acquisition of Fisher&Paykel Appliances Italia. This operation happens under the framework of an intra-company acquisition within Haier Smart Home. Fisher&Paykel Appliances Italia, located in Borso del Grappa, is an historical company that has been designing and manufacturing cooking appliances for over 70 years. The company counts more than 400 employees and exports in 76 markets. It owns the Elba brand and markets De’Longhi’s household appliances under license. “This is a significant operation for Haier Europe since FPA Italy is a valuable asset that will support the company’s growth strategy in the industry and strengthen our combined presence and competitiveness – states Yannick Fierling, Chief Executive Officer, Haier Europe -. This acquisition is fully in line with our ambition to be the first consumer choice for smart home and provide consumers with best-in-class innovations and experiences”.