LG Signature, the premium brand of LG Electronics, announced the artist John Legend as its newest brand ambassador. Legend collaborates with LG Signature on a holiday campaign, “Legendary Gift: the Signature”, featuring a collaboration between LG’s premium brand and Legend’s wine label, LVE (Legend Vineyard Exclusive). To celebrate the partnership, a new holiday song by John Legend titled “You Deserve It All” has been released. Legend will extend his ambassadorship into the next year via a collaboration between his LVE wine label and LG Signature. An event in Napa Valley hosted by Legend in Spring 2022 will showcase LG Signature wine cellar with its proprietary technology to maintain precise temperature and humidity control.
