LG presents the new PuriCare AeroTower air purifying fan that offers personalized comfort. This appliance is ideal for year-round use, delivering pure, clean air 360 degrees in one of three airflow modes: Heating Mode, Fan Mode and Diffusion Mode. The consumer can use Heating Mode for a blast of warm air on a chilly day, up to 30 degrees Celsius maximum, capable of increasing the room air temperature by 5 degrees Celsius in less than 10 minutes. Fan Mode produces a refreshing breeze and provides customized comfort with 10 levels of airflow intensity. Diffusion Mode ensures optimal quality indoor air in any season, delivering clean, filtered air upward and outward through the Air Guard diffuser. “Employing LG’s own Air Valley technology – the company explains – the air purifier creates a canyon of air that follows a given surface. Commonly known as the Coandă effect, this results is a consistent, comfortable breeze that can be felt throughout the room. The PuriCare AeroTower’s tapered, vertical vanes are whisper quiet, only emitting 23dB of wind noise and the sleek cylindrical design offers a modern aesthetic that matches well with any type of décor. LG’s newest PuriCare model will be available in two subtle and sophisticated colors, Beige and Silver”. The product comes certified by international testing agencies such as IBR Laboratories for improving indoor air quality. As highlighted by the company, the multi-stage True HEPA Filters captures 99.97 percent of different types of particulates as small as 0.3 microns in size. An additional benefit comes in the form of LG UVnano technology which employs ultraviolet-C light to reduce the presence of bacteria that often collect on the fan.