At CES 2022 Samsung reveals the My House platform, which allows users to directly experience a total of 18 Samsung products, including new products for 2022. My House utilizes Naver Z’s Zepeto metaverse platform (the largest such platform in Asia, with more than 250 million users worldwide). Through close cooperation with Zepeto, Samsung launches a first-of-its-kind world map that invites users to decorate their very own home in the metaverse. The My House world map is a space-decorating experience that Zepeto is supporting for the first time. Users can not only customize the arrangement of furniture and home appliances, but they can also personalize the tone and manner of the space itself. “Since home appliances tend to be big, it’s difficult to actually try placing them in users’ own spaces. But now, users can not only imagine their own unique spaces through My House, they can also freely decorate their dream homes – said Youngwoong Kwon of Samsung Electronics’ Global Marketing Center -. Users will be able to have the special experience of gaining a deeper understanding of their preferences and customizing their spaces”.
