Grundig renews its commitment to the prevention of food waste with two new communication campaigns, online until the end of March 2022. The focus of the Branding Campaign is “what happens at home, reflects on the outside, on the environment” and is in line with the claim of the brand “It starts at home”. Grundig, in the belief that an attitude of respect and awareness begins with small daily actions in one’s home, emotionally involves the viewer with simple but high-impact images to inspire and encourage the consumer to a new, more conscious lifestyle. The storyteller of the campaign is the chef Massimo Bottura, Grundig Brand Ambassador. The campaign aims to target a large and heterogeneous audience and is active on Facebook, Instagram and Youtube.
The Product Campaign is instead dedicated to the Himalaya 75 refrigerator, equipped with innovative technologies such as VitaminZone, a solution that allows to obtain a perfect preservation of the vitamin contents of fruit and vegetables. The initiative is planned on the brand’s digital platforms (Faceook, Instagram, Youtube) and on Programmatic Advertising.
