KitchenAid: new Beetroot small appliances


KitchenAid has realized the Artisan stand mixer and the K400 blender in the innovative Beetroot color (this is the Color of the Year for 2022). It is the result of the research in design on which the company strongly aims to offer to the final users household appliances that are not only technologically advanced but also aesthetically beautiful. Beetroot is a rich magenta with satin finish. “KitchenAid has always affirmed the power of the color to fuel the creativity – underlined Giorgio Baroffio, EMEA Marketing Director of KitchenAid Small appliances at KitchenAid Europe – and Beetroot is no different. This energizing color, which takes its name from the heart of the beetroot, invites all lovers, from the most to the least skilled, to make every day exciting thanks to new, infinite experiences in the kitchen”.