Samsung: collaboration with Alex Proba


Samsung Electronics’ Bespoke line of home appliances combines advanced technologies with customizable aesthetics. “Ingrained into the design principle of Bespoke is the creative exploration of new ideas that inspire joy and innovation, which is why Samsung is continually partnering with artists to offer fresh new concepts that inspire self-expression and everyday creativity with Bespoke products”, Samsung explains. This year, Samsung has added limited-edition panel art in collaboration with artist Alex Proba to its collection of exclusive Bespoke designs. Proba is the founder of Brooklyn and Portland-based design studio StudioPROBA. The artist has worked with hundreds of global brands on several art pieces – including graphic, environmental and furniture design, as well as artwork. Proba’s limited-edition designs come as Samsung is offering its first Bespoke French Door refrigerators to the global market. Available in a 3-door and 4-door configuration – including the Family Hub options for both – these new refrigerators offer the latest in space saving and cooling technologies in a uniquely Bespoke package. Advanced features in the Bespoke French Door refrigerators allow for optimal food storage that keeps food fresh longer by adjusting temperature and humidity. Chilled, filtered water is always ready in the built-in pitcher with flavor infusion options, and ice is quickly made in both cubes and ice bites to freshen up drinks.