Miele sustainability and design at Fuorisalone 2022

Patrizia Serioli, Miele Italia Head of Category Management

On the occasion of Fuorisalone 2022, Miele Experience Center in Corso Garibaldi, Milan hosts until June 12th the Longevity Lab, an experiential path that raises awareness of the importance of longevity for the planet. Two main innovations will be presented: class A for dishwashers and Perfect Fresh technology for food nebulizing in state-of-the art fridges. Product Longevity section recounts the durability of Miele‘s home appliances, of which spare parts are available for up to 15 years after the model’s discontinuation and for at least 10 years after the end of mass production. In Fashion Longevity section, there is the opportunity to look at the actual composition of fabrics through a digital microscope. Miele has equipped its washing machines and tumble dryers with a honeycomb drum in which, thanks to the hexagonal structure, a thin layer of water forms along the wall during washing, so ensuring gentler treatment of clothes. At the end of July, Miele will launch the first-class A energy dishwashers on the market, which independently select the programme, based on the dirtiness of dishes, and contain a power disc where the detergent powder is self-dosed (for a maximum duration of about 20 washes), allowing better cleaning and detergent savings. Lastly, in Food Longevity, there is an area dedicated to reducing waste in the kitchen implemented in collaboration with Nuova Accademia di Belle Arti in Milan, where people can discover the PerfectFresh Active function of Miele K7000 (for now in built-in models but by 2022 probably also in freestanding models). It exploits an innovative ultrasound technology to nebulize fruit and vegetables at regular intervals, helping to preserve them for up to five times longer. In the Food Longevity Lab Miele shows the experimental creation of bioplastic materials made from renewable biomass sources, such as vegetable fats and oils, corn starch, straw, wood shavings, sawdust, and recycled food waste.