KitchenAid: design focused on colour, material and finish


KitchenAid has championed the power of color to fuel creativity since introducing the first stand mixer colors in 1955. Today the brand’s Color of the Year is Hibiscus and distinguishes the stand mixer and the K400 blender. “Hibiscus is all about bright energy. We wanted to choose something that reminded us to embrace new styles and empower us to explore new things in and out of the kitchen – said Brittni Pertijs, Lead Color, Material & Finish Designer for the KitchenAid brand –. Hibiscus can be styled in so many ways. We love pairing Hibiscus with a neutral kitchen, to add a pop of color. Or, we love a maximalist pink and green combination. Don’t be afraid to pair Hibiscus with various textures as well”. The stand mixer has galvanized metal structure, 10 speeds, a 4.7 liter bowl and numerous accessories. The blender presents 4 asymmetrical blades that can also chop ice, glass jar, Intelli-Speed motor.