LG has invested a total of approximately 24 million USD to open a new manufacturing line for its premium side-by-side refrigerators in Pune, India, confirming its commitment to the government’s ‘Make in India’ mission. Launched in 2014 by Prime Minister Narendra Modi, the initiative encourages companies to manufacture products in India in an effort to transform the nation into a global design and manufacturing hub. “Adding a new line to LG’s Pune facility – the company explains – is not only a step forward for transforming India’s self-reliance for the better, but also for addressing the country’s growing consumer demand and expanding the company’s portfolio here. Last year, the United Nations reported that India is set to surpass China as the world’s most populous country in 2023. Moreover, according to Pew Research Center, people under the age of 25 account for more than 40 percent of India’s population. Powered by its demographic advantage, some analysts say that India has the potential to become one of the world’s largest economies in terms of purchasing power. Strengthening LG’s position as the top home appliance maker, this initiative will give a welcome boost to the brand’s product leadership”. Equipped with advanced technologies and machineries, the upgraded Pune campus can produce 200,000 side-by-side refrigerator units every year as well as a large number of double-door and single-door refrigerators.
