Electrolux Group: new stick vacuum cleaners with a paint-free surface


Electrolux Group has developed a new stick vacuum cleaner range with a paint-free surface to help reduce environmental impact. “This is the first time that an entire vacuum cleaner range – of six different colors – has been launched on the market with different recycled plastic formulations to obtain the colors without paint – the company explains –. A paint-free surface removes the use of chemicals while also reducing CO2 by not having to manufacture paints in the first place. The colors are created by new recycled plastic formulations and the range uses between 43% and 49% recycled material by weight depending on color and nozzles”. The suction power of the vacuum cleaner is increased by 20% with a new bristle nozzle to pick up dust better and the vacuum has a sealed filtration system to remove up to 99.9% of particles between 0.3 µm-10 µm from the home environment. The vacuum is also designed with a particular hand unit design that acts as a sound muffler for noise reduction. Additionally, the battery run time in handheld mode is improved to up to 55 minutes on a single charge. The range goes by various commercial names in different markets. It was launched as the Electrolux UltimateHome 700 in Asia Pacific & Middle East and Africa in 2022. In Europe, the range is being launched under different names under the Electrolux and AEG brands, such as Clean 600, Animal 600, Hygienic 600 and Hygienic 6000. It will come to Latin America later in 2023.