Electrolux Group has announced that Alessia Gasparini, former Head of Trade Marketing Operations Cluster Italy, has been appointed Head of Marketing Italy: she takes over from Matteo Frattino, who will play the role of Activation, Retail and Shopper Marketing Director BA Europe. A graduate in Public Relations, Marketing and Communication from the IULM university, Alessia Gasparini holds a master’s degree in Internet, Social Media and Mobile for Corporate and Marketing Communication from the SDA Bocconi university. Her professional journey within the marketing division of the Group began in 2007 at the Porcia (Pordenone, Italy) office, to continue in Stockholm and finally in Milan. “I am very pleased to take over from Matteo Frattino the baton in guiding proactive and motivated people such as those who are part of the Electrolux Italia Marketing department – says Alessia Gasparini -. Ours is a market of strategic importance for the entire Group and constitutes a stimulating and receptive ground for developing initiatives aimed at promoting the values that represent us, above all the construction of a more sustainable future through innovative technologies. In a world where consumers are increasingly informed and interconnected, it is essential, in particular, to leverage all the channels we have to reach our audience in an engaging and effective way: to this end, it is essential to work on constant training of the team, which allows us to anticipate the needs of users to maintain competitiveness”.