Pure POP by Rowenta won the prestigious Red Dot Design Award 2023. The new handheld steamer was born from the company’s design intent to associate the idea of care with soft and colorful shapes, emphasizing the pop “soul” of the product. The overall volume seems round but is also geometric, balancing comfort and robustness. The appliance is ready in 15 seconds and delivers steam up to 20 g/min to remove the creases from the clothes. The appliance has a steam indicator light and, thanks to the reversible pad system, the user can effortlessly switch between a velvet side (for steaming even the most delicate textiles) and a lint-remover side that removes hair and lint from the garment. In addition, Pure POP is ultra-compact and can be placed in bags or suitcases.