Manuela Figini is the new Marketing Director of Polti. She is an expert in international marketing and had various experiences abroad. Figini was CRM & Digital Manager of Henkel Italia, as well as Business Director and Board member of Holding Triboo. Her goal at Polti is to identify growth opportunities, develop effective marketing plans and make strategic decisions for the success of the company, internationally and in the long term. “I enthusiastically accepted the challenge that Francesca Polti launched me – commented Manuela Figini -. I firmly believe that the success of any business lies in the ability to deeply understand the wants and needs of its customers. As new Marketing Director, my commitment is to create innovative strategies, based on attentive listening and market understanding, in order to offer unique value experiences to our customers. I am excited to lead a team of motivated professionals and collaborate with them to achieve extraordinary results. Together, we will create a path of growth and success that will lead the company to develop internationally”.