Samsung Food, an innovative AI-powered service


Samsung Electronics announced the launch of Samsung Food, a personalized, AI-powered food and recipe platform. This solution offers an innovative food experiences through more than 160,000 available recipes, acting as a personalized assistant that helps users discover new dishes, create tailored meal plans and order ingredients online. The service will also help users control their cooking appliances, while giving step-by-step guided cooking and allowing to share the favorite recipes on social media. Samsung Food uses AI technology to deliver a food platform that adapts to the needs and lifestyles of its users. To accomplish this, it draws from the extensive database of Whisk, a smart food platform acquired by Samsung Next in 2019 that leverages advanced technology called Food AI, which suggests meals based on user preferences and food seasonality. Samsung Food lets users save recipes to their personal digital recipe box anytime and from anywhere. The app analyzes them, standardizes their format and organizes them to create shopping lists based on their ingredients. In addition to mobile devices, users can also access the Samsung Food service with the Bespoke Family Hub™ refrigerators.

Samsung Food also comes with a Personalize Recipe function, enabling the app’s Food AI to directly change a saved recipe to better reflect users’ dietary requirements. For example, users can convert a recipe into a vegan or vegetarian version or make other changes to create a recipe that is more nutritionally balanced or incorporates in-stock ingredients. To create individualized daily meal plans, the app makes AI-created recommendations based on user data, dietary preferences and favorite cuisine types and lets users add them to their meal planner. Nutritional breakdowns of ingredients are available at any time, and users can add items to their Samsung Food shopping list then send it straight to a retailer’s e-commerce checkout. With connected cooking, seamless Samsung Food connectivity lets users set timers, preheat ovens and send recipes’ cook settings straight to appliances through step-by-step guided cooking modes, all from their portable devices. Starting with the Bespoke Oven, Samsung plans to connect numerous appliances – including Bespoke induction ranges and Bespoke microwaves – to Samsung Food by the end of the year. Beyond Samsung Food capabilities available at launch, Samsung will continue adding new features and services. By the end of the year, the company plans to offer Samsung Health integration with Samsung Food so that users will be able to receive suggestions for diet management. The seamless syncing of information such as BMI, body composition and calorie consumption with Samsung Food will help users to hit health goals and maintain a balanced diet. Planned for implementation in 2024, Vision AI technology will enable Samsung Food to recognize food items and meals photographed through the camera and provide details about them, including nutrition information.