Italian technical consumer goods: decline in turnover of -6.4% in 2023


According to GfK Market Intelligence, the Italian technical consumer goods market closed 2023 with a decline in turnover of -6.4%, for an overall market value of 16 billion euros. The sector is experiencing a phase of slowdown in demand, due both to the saturation effect resulting from the record sales recorded in the years of the pandemic, and to consumer concerns linked to the high cost of living and international crises. However, if we compare the data with those of 2019, 2023 records an increase in turnover of +8.3%. Compared to 2022, the contraction in sales affects almost all sectors: the only exceptions are Major Domestic Appliances (+3%) and Small Domestic Appliances (+0.3%), which remain in the positive area. The most negative sector of all is that of Consumer Electronics which recorded a contraction of -28.7%, while the Home Comfort saw a slight drop in sales (-2.8%).