EUROCUCINA/FTK 2024 | Elica aims to grow in the Cooking market

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Elica aims to play a leading role in the global cooking market. The company highlights its presence in this market category by proposing Lhov (in the picture), a 3 in 1 appliance that integrates hob, hood and oven, creating a new product category. Along with this innovation, Elica exhibits other new products at Eurocucina 2024, such as the Virtus Multi 60 DD oven (already winner of the “Archiproducts Design Awards 2023” in the Product & Interior Design category). “After the first fifty years of operation in air extraction, thanks to which we have earned the trust of our stakeholders and customers – Elica Chairman, Francesco Casoli comments – we decided to reinvent our business by entering the world of cooking. This journey began back in 2016, when we launched the NikolaTesla extractor hobs line, which today is heightened by even more cutting-edge strategies and products. Our historic attitude to challenge the ordinary has led us back into the game, with the clear aim of becoming a key player in the sector. Once again, we provide the market with beautiful, functional and user- friendly solutions, driven by creativity, technological innovation and design. And also propelled by our Italian know-how, which is still an important value-adding factor, highly appreciated internationally”. The company has recently announced its new positioning and the fully revised brand identity.