Samsung explores the potential of AI in everyday life


During the “Samsung AI Days – AI for ALL” event, held at Samsung SmartThings Home, the company explored the transformative potential of AI in everyday life. Eugenio Zuccarelli (Data Scientist and author of “Artificial Intelligence: How to use it for the benefit of Humanity”) illustrated the unprecedented impact of AI, not only in companies but also in everyday life. Zuccarelli told about his direct experience in the United States, where Artificial Intelligence is bringing a real social revolution. Irene Di Deo (Senior Researcher of the Artificial Intelligence Observatory at Polytechnic of Milan) showed the current market trends: in a context of growing investments in AI driven by a few large companies, GenAI has turned the spotlight on the topic and attracted a much broader interest. In this situation, it is essential to bring ready-to-use solutions to the end consumers that truly meet their needs. The three Vice Presidents of Samsung – Nicolò Bellorini, Vice President Head of Business Mobile eXperience; Bruno Marnati, Vice President Head of Audio Video; and Daniele Grassi, Vice President Head of Home Appliances – addressed the main aspects related to the “AI for All” concept, a vision that places the user at the center and aims to improve people’s lives. The “Trend Radar – Italians and Artificial Intelligence” research, commissioned by Samsung to Human Highway, provides an overview of Italians’ relationship with AI, their perceptions, attitudes and the devices they most associate with AI features in daily life. According to the survey, 58% of Italians still do not have a clear idea of what AI actually is. However, despite not understanding the technical details, they perceive the benefits in the present and future. GenZ is the most prepared generation on the topic: 55% of them have a precise knowledge. Followed by Millennials (49%) and GenX (37%). As for the household appliances, the event highlighted that the products equipped with AI not only allow user to manage the home more intelligently (through functions that anticipate needs, learn from habits or continuously optimize the performance), but thanks to an app like SmartThings can also connect to each other to give the user more control. This implies a series of additional advantages, including energy saving, centralized management, assistance in using the product, sustainability and continuous updating.

From the left: Nicolò Bellorini, Vice President Head of Business Mobile eXperience; Bruno Marnati, Vice President Head of Audio Video; and Daniele Grassi, Vice President Head of Home Appliances.
According to the Trend Radar “Italians and Artificial Intelligence”, 65% of those interviewed believe that AI will improve our lives and 79% think it is the future. Artificial Intelligence is perceived as an innovation capable of simplifying the use of technology (84%) and as a tool that will soon become an ally (79%) thanks to the level of customization it is able to enable. AI is also seen as a concrete support to make life more sustainable, helping to reduce the energy consumption (71%). In particular, a strength of the AI, according to Italians, is the saving at 360 degrees: time saving (48% of those interviewed), resource saving (35%) and energy saving (32%). Furthermore, according to the research, the devices on which the Artificial Intelligence can reach the highest levels of personalized help are: smartphones (54%), laptops (44%), household appliances (27%), smart TVs (17 %), smartwatches (11%), tablets (7%). As for the household appliances, the products on which AI can offer the greatest advantages are cleaning robots (49%), washing machines (32%), refrigerators (29%), dishwashers (17%) and ovens (16%). Finally, Italians perceive AI as a valid ally in the domestic sphere: 29% of GenZ consider it useful in the kitchen to get ideas on recipes to prepare, 22% for keeping the house clean. Boomers see its usefulness in reducing the energy consumption (58%) and improving the safety of the home (51%).