Xiaomi continues to grow


China is increasingly competitive on high-tech, thanks to companies that combine technology and aggressive marketing policies. One of these is Xiaomi, a company that manufactures smartphones, founded only three years ago and based in Beijing in the technological area of Zhongguancun, the Silicon Valley of China’s capital. In the first half of 2013 – as reported in a recent article in the newspaper Il Sole 24 Ore – has sold more than 7 million units. The pace of sales is supported by marketing campaigns that aim at online purchases at very low prices, with the result that the units are selling fast. Another ace in the hole for Xiaomi, which aims to compete with Apple, is to have in its team Hugo Barra, previously vice president of Google, whose objective is to contribute to the expansion of the company abroad.