The structure of the after sale service of Beko has become fully in-house: it will be managed and coordinated by the Milan office under the direction of the service manager Alessandro De Gregorio. De Gregorio, who comes from Indesit Company, will be then responsible for the new Beko service network, diffusely spread on the territory according to a medium-long term programme. The Call Center is already operating and they have activated the spare part management and the additional services that will lead the company to consolidate a motivated and professional structure, able to manage all that is included in the Customer Care.
The new organization encompasses all brands, including Grundig, concerning both the big appliances in release phase in the Italian furniture channel and the historical TV and audio sector. The latter, under the guide of the new sales manager, Riccardo Milani, will be subjected to new business and positioning strategies. Milani relies on almost four years of sale experience in the brown good sector in Haier and has included into Grundig’s development roadmap also the introduction of the line of small appliances on the market. This experience, already consolidated in other European Countries, has proved to be consistent with the growth and the enlargement of Grundig’s portfolio. In Italy, the focus will be on a range characterized by streamlined and distinguishing features and design.
