Candy celebrates 70 years of activity


candy DOPPIA_GAMMASIMPLYFIFrom the first Candy washing machine in 1945 to simply-Fi connected appliances: a long road in 70 years, that has contributed to write the history of the industry in Italy and worldwide. Candy has celebrated its first 70 years during an event that took place at the Villa Reale in Monza, where it has also presented the objectives for the future. The company intends to strengthen its three strategic sectors: washing, built-in (a segment with wide growth possibilities thanks to design and passion for cooking) and small appliances. Moreover, in an increasingly connected world, innovation in household appliances can not exclude connectivity. For this reason, the Group established the “Connectivity Unit”, a mix of marketing managers, software specialists and electronic engineers who have the task of developing new products. It is a working group that has enabled the brand to realize the simply-Fi products, a range of appliances manageable remotely with a simple App to control – for example – the consumptions and activate and manage programs. “Our brands – said the CEO Beppe Fumagalli – have marked the history of the appliances in many countries. They have great potential for consumer engagement and this is vital for our growth. The company has defined a clear identity for its main brands (Candy, Hoover and Rosières), in order to support more effectively their role towards partners and customers, offering an attractive and diversified portfolio and making the image of the company more attractive for the stakeholders”.