According to the NPD Group, the U.S. small home appliances and housewares markets will continue on the growth path they returned to in 2015. Covering more than 100 small kitchen electrics, personal care appliance, home environment appliance, and housewares categories, NPD is forecasting a nearly three percent combined dollar sales increase for these industry segments in 2017 versus 2016. Home environment appliances, which include floor care, will have the strongest growth this year, increasing dollar sales nearly four percent, followed by personal care appliances with three percent growth compared to 2016 results. Small kitchen electrics and housewares (non-electrics) are each forecast to grow two percent in 2017. “Our forecast, which used a model that incorporates point-of-sale data, macroeconomic data, and NPD’s industry expertise, suggests that 2017 will be another year of growth for the home industry”, commented Lora Morsovillo, president, Home, The NPD Group. “The home-products industry has entered a five to ten-year window in which it has the potential to see consistent annual growth in the U.S., based on the changes occurring in the demographics of the population”, added Joe Derochowski, executive director and home industry analyst at NPD.
